Getting your web site listed on google
By The Old Deer Hunters
Page format
Getting your web site listed on Google can certainly be frustrating at times. Just when you think you have an
idea of what Google wants, they change the algorithm for the search robot. I have been building web sites since 1999 and have tried to give the search engines what they want for good placement instead of
trying to fool them into good placement.
At times Google grabs up the new site before I submit it, at other times, they seem to ignore the site all together after trying my best to give them good content in the format they say they want. I don't think anyone knows what will work on any given day. I have used special software, (particularly from Cyberspacehg.com ) with mixed results. Adweb 4-8 over the years seems to help when submitting some sites and not with others.
I have two new sites that have great content, formatted similarly to other sites that were grabbed up by Google
before they were even submitted to the search engines, that have been left behind. One of these sites is Suburban Church Furniture, www.suburbanchurchfurniture.com , a company that sells church furniture, church pews, chairs, and other church furnishings. They also do services like church pew refinishing and church pew upholstery.
The second site that Google doesn't seem to care for is Straps and Supplies, www.strapsandsupplies.com , a company that manufactures and sells heavy duty recovery straps, Lifting Slings, tie down systems, v-bridles , and other hardware and accessories for car carriers and tow trucks. Straps and Supplies, Inc. manufactures lifting slings that can lift 88,000 pounds. In the wake of Hurricane Katrina, this company really has a lot to offer for the hurricane recovery operations in New Orleans and the Gulf Coast area hit by Hurricane Katrina, but no one will be able to find the web site if it is not on the search engines.
I normally use the following meta tag format that has worked best for most search engines.
It has worked very well in the past for Google and other search engines. If anyone thinks there is a better format, I am all ears.
<title>Recovery Straps, V-bridles, Tie Down Systems for Tow Trucks</title>
<META NAME="DESCRIPTION"
CONTENT="Straps & Supplies, manufactures and sells quality recovery straps, lifting slings, tie down systems, and V-bridles for the towing industry. Order Recovery Straps, Lifting Slings, Tie Down
Systems, and V-Bridles from on-line store.">
<META Name="keywords" Content="recovery straps, lifting slings, tie down systems, V-bridles, towing industry, on-line store, towing
accessories, Straps and Supplies, G70 transport clusters, tow hooks, wreckers, certified webbing, OSHA, ANSI B 30.9, custom tow straps, towing accessories, synthetic webbing products, basket rating, CLC Web
Designs">
<META name="ROBOTS" content="INDEX, FOLLOW">
<META NAME="category" content="Retail and wholesale webbing products">
<META NAME="rating" CONTENT="General">
<META NAME="revisit-after" CONTENT="30 days">
<!--// Straps & Supplies, manufactures and sells
quality recovery straps, lifting slings, tie down systems, and V-bridles for the towing industry. Order Recovery Straps, Lifting Slings, Tie Down Systems, and V-Bridles from on-line store.//--!>
This page format uses the most important keywords in the title, description and keyword lists.
These keywords are also found in the header of the page and in the page text. I try not to put in any words that are not in the text or not important to the subject of the page. Each page has its own meta tags, not the same tags used over and over again on each page. The tags above are for the home page of www.strapsandsupplies.com . The key words for the other pages of the site like www.strapsandsupplies.com/html/tiedown.html or www.strapsandsupplies.com/html/recovery.html will be similar but will have its own tags.
Text is very important in every page because without text there can be nothing for the search engine to read. Very little information equals
very little information for the search engine to cash into its database. I try to have 400-600 words of text on every page, plus alt tags for every photo.
Popularity
Popularity is also important to Google, so I try to help every new site by adding links from all my other web sites to the new web sites, and
especially from The Old Deer Hunters. The ODHA site at www.clcweb.net , (if you are reading this I guess you have found the ODHA) is especially helpful because so many people come to it and link to it. I usually announce the new web site on the ODHA home page and also do a text report with links to the new web site, and also description of what is at the site. I think most of my search engine listings have come come from those reports instead of from Adweb. Of course every site is listed from my business web site at www.clcweb.com as soon as the new site is completed on the portfolio page at www.clcweb.com/html/portfolio.html .
I also try to do PR announcements using PR Leap.
I have just stared using PR Leap so the verdict is still out. So far so good as most of the releases appear on the search engines. Here is the releases for Suburban Church Furniture http://www.prleap.com/pr/14303/, Straps and Supplies www.prleap.com/pr/14300/, and Seven Day Cross www.prleap.com/pr/10816/.
Paid Search Engine submissions
Of course there is also the paid route to search engine listings. How do those Google Ads work?
Seems it is like an auction. The higher you bid for a key word the higher you are listed on the "pay side" of Google search results for any given search topic. But, at least you can get listed that way by paying a small fee to get started and then listing some key words. I signed up for Google ads and bid 10 cents per click for several keywords on different pages of Suburban Church Furniture. The next day all the pages were listed on the major search engines.
Now I have to find out if pages are given greater importance in the basic listings based on how much you bid up the "per click" price or for content of the page.
Looks like the questions keep coming faster than the answers.
Google XML Site Maps
Google Sitemaps seems to work. Google Sitemaps is an easy way for you to help improve your coverage in the Google index. It's a collaborative
crawling system that enables you to communicate directly with Google to keep us informed of all your web pages, and when you make changes to these pages.
With Google Sitemaps you get crawl coverage to help
people find more of your web pages, fresher search results, a smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page
changes.
The easy way to make it work is to go to http://www.sitemapspal.com and get free help creating the XML sitemap. After you have made the XML file using Sitemapspal, put a copy in your web site root directory as instructed at Sitemapspal web site and then go to https://www.google.com/webmasters/sitemaps/stats?hl=en and send it to google.
Try it, it seems to work.
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